Growth is only good if the community benefits
In 2009, three people started the Secrid adventure: Marianne, René and Paul. Thirteen years later, our creative family consists of more than 100 colleagues and we keep growing steadily.
Being committed to social responsibility and sustainability; our wallets are still assembled in social enterprises, even though we now produce millions of them. We are fully aware that ideals alone are not enough, change only happens through the daily choices we make. Growth is only valuable to us if the community benefits too.
Secrid's outlook on social responsibility and sustainability was the leading principle for building the company; to favour personal relations, personal growth and inclusivity. This was in 2018 the starting point for the design of our new office. A renovated 2000m2 warehouse that dates from 1965. The internal layout, which does not have management offices or separate departments but does feature a large espresso bar where everybody enters the office, and a workshop where designers and specialists craft prototypes.
While designing, 25% of the space had not been addressed, leaving space for organic growth. The brand's core is family and Secrid’s office had to reflect just that. With everyone in one large studio, collaboration plays a central role. In many positions at the company – from sales, to supply chain management – there are people with a background as designers. People working at Secrid are creative and open plan offices are often considered a drag, so to counter that, we wanted to create a space where the creative spirit really flourishes.
Many of the buildings features now serve as a design manifest
Designed by an in-house design team, this project served as a means to create a physical identity. The design is based on Feng Shui principles. Something that people feel when they enter the building. Many of the building's features now serve as a design manifest. The holistic design approach is also translated into many aspects of our work environment: a vegetarian lunch that is enjoyed by the staff and even the occasional passerby.
During the Milan Design Week in 1997, René and Marianne visited a renovated industrial property and dreamed of working in a place like that one day. It feels very special that precisely this dream has become a reality, almost 20 years later.
The Power of Small
Our patented mechanism, designed by Secrid's co-founder, inspired by his father.
The First Secrid Brandstore
You'll find our first Secrid Brandstore at the Meent nr. 2. Since the start of Secrid, we have been dreaming of having our own brandstore.
How It All Started
Secrid is a family business and 100% owned by the Van Geer family. The company was founded by René van Geer and Marianne van Sasse van Ysselt.
Meet the Secrid community
I'm always with my head in the clouds andsuper chaotic, because of this I always lost my cards. The Cardprotector is the perfect gift to keep my cards safely together.
The Industrial Evolution
Instead of ‘cheaper and worse’, new products must be developed which are intrinsically ‘better, more sustainable and more valuable’ than products that came before.
Secrid is a Certified B Corp
While too many companies strive only to make as much profit as possible at all costs, B Corporations primarily look at the consequences for people, nature and the planet.