私たちはB Corpです。

During Dutch Design Week (22 to 30 October 2022) we presented the Secrid Talent Podium. An exhibition with designs from 11 promising talents in the field of evolutionary product design. Together with the Dutch Design Foundation, we have taken the first steps towards a movement that brings together and supports designers with a sustainable, holistic view of design.

Such a movement fits into our philosophy of Industrial Evolution. The general guideline of this is simple: every new product must be better than the previous generations. To reinforce our philosophy, we invest 1% of our turnover in inspiring, connecting and supporting (young) designers.

The eleven talents that were shown on the Secrid Talent Podium received, in addition to coaching, a cash prize of €7,777.77 each. A reference to our 7 approaches to holistic product design.

The designers we put in the spotlight during DDW are:

Nienke Hoogvliet (Zeefier), Tom van Soest (Stonecycling), Merle Bergers (Lingua Planta), Simon Dogger (Emotion Whisperer), Don Kwaning (Medulla), Bas Timmer (Sheltersuit), Vivian Erdtsieck (Studio Viverdie), Occony (Peakchair), Alissa & Nienke (Elephunk Table top & Mirablia Felt Wall hanging), Ermi van Oers (Living Light), Mapu Speakers (winner What Design Can Do Challenge 2021).

BCorpとはBenefit Corporationsの略で、社会的・環境的責任の分野で最も優れた業績を上げている企業の世界的な運動です。私たちは、SecridがBコーポレーション認証を取得したことを誇りに思っています。これは私たちにとってのゴールではなく、創業以来歩んできた道のりの一里塚なのです。

B Corpとは、ビジネスを善の力として活用する企業のことです。多くの企業が、利益優先と考えることに対し、B Corpは、人々や自然、地球への影響を第一に考えています。

私たちは、ブランドの成功は、その成功が他の人々と共有されたときにのみ、真に成功すると信じています。私たちにとって成功とは、利益ではなく、私たちのミッション、つまり「変化は自分のポケットから始まる」という洞察がうまく広まることなのです。私たちは、小さなものから大きなインパクトを与えることを目指しています。自分には世界を変える力があることを伝えることで、大きなインパクトを与えたいと考えています。波は、多くの波紋の結果です。

You can read more in this design brief.

You can register for free until 11 January 2023 via the Challenge Platform.

Industrial Evolution

The way products are made and used is ready for drastic change. Since the industrial revolution and the relocation of factories to low-wage countries, the mass production of low-price, short-lived goods has become the norm. Today we know that the consequences of this are disastrous: the negative impact of our production and consumer behavior destroys nature, the earth and ourselves. The industry cannot be stopped, but it can be changed. It is time for a transition to the Industrial Evolution. The general guideline of this is simple: every new product must be better than the previous generations. An industry that contributes to a balanced planet and a sustainable society. Designers play a crucial role in this.