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We believe that we can have a positive influence on people's lives beyond our own supply chain. And that as designers, together, we can make a real impact on society as a whole. Together we can shape the world around us.
 
That is why Secrid pledges 1% of revenues to support talented designers who are driving positive change with new inventions. This way, we are building a movement to help shift the focus of industry from producing more, to producing better.

Look around you. Everything is designed. From the clothes you are wearing, to the phone in your pocket and the building you are in. All these products shape our society and impact our ecosystems.

Since the Industrial Revolution and the relocation of factories to low-wage countries, mass production of low-price and short- lifespan products has become the norm. This development has brought prosperity to some, but also social inequality, depleted raw materials, environmental pollution, declining biodiveristy and a climate crisis.

Industry cannot be stopped, but can be changed. We see a leading role for designer and industry leaders within that transition. The general guideline is simple: every new product must be better than its predecessors. We call this: Industrial Evolution.