Secrid es
una empresa B

During Dutch Design Week (22 to 30 October 2022) we presented the Secrid Talent Podium. An exhibition with designs from 11 promising talents in the field of evolutionary product design. Together with the Dutch Design Foundation, we have taken the first steps towards a movement that brings together and supports designers with a sustainable, holistic view of design.

Such a movement fits into our philosophy of Industrial Evolution. The general guideline of this is simple: every new product must be better than the previous generations. To reinforce our philosophy, we invest 1% of our turnover in inspiring, connecting and supporting (young) designers.

The eleven talents that were shown on the Secrid Talent Podium received, in addition to coaching, a cash prize of €7,777.77 each. A reference to our 7 approaches to holistic product design.

The designers we put in the spotlight during DDW are:

Nienke Hoogvliet (Zeefier), Tom van Soest (Stonecycling), Merle Bergers (Lingua Planta), Simon Dogger (Emotion Whisperer), Don Kwaning (Medulla), Bas Timmer (Sheltersuit), Vivian Erdtsieck (Studio Viverdie), Occony (Peakchair), Alissa & Nienke (Elephunk Table top & Mirablia Felt Wall hanging), Ermi van Oers (Living Light), Mapu Speakers (winner What Design Can Do Challenge 2021).

¿B qué? Ser Empresa B certificada significa promover el beneficio social y medioambiental. Es un movimiento mundial de empresas que destacan en el campo de la responsabilidad social y medioambiental. Estamos orgullosos de que Secrid sea ahora una Empresa B. Esta no es la meta de nuestro camino, sino un hito al que aspiramos desde que iniciamos nuestra andadura.

Las Empresas B son organizaciones que persiguen hacer el bien a través de los negocios. Mientras que son muchas las empresas que solo se centran en obtener beneficios a toda costa, las Empresas B tienen en cuenta, sobre todo, los efectos para las personas, la naturaleza y el planeta.

Creemos que el éxito de una marca se obtiene solamente cuando ese éxito se comparte con los demás. Para nosotros, el éxito no se expresa en beneficios, sino en la difusión eficaz de nuestra misión: entender que el cambio comienza en tu bolsillo. Con un pequeño objeto nos esforzamos por impactar a gran escala y demostrar a los demás que tienen el poder de cambiar el mundo. Un grano no hace granero, pero ayuda a su compañero.

You can read more in this design brief.

You can register for free until 11 January 2023 via the Challenge Platform.

Industrial Evolution

The way products are made and used is ready for drastic change. Since the industrial revolution and the relocation of factories to low-wage countries, the mass production of low-price, short-lived goods has become the norm. Today we know that the consequences of this are disastrous: the negative impact of our production and consumer behavior destroys nature, the earth and ourselves. The industry cannot be stopped, but it can be changed. It is time for a transition to the Industrial Evolution. The general guideline of this is simple: every new product must be better than the previous generations. An industry that contributes to a balanced planet and a sustainable society. Designers play a crucial role in this.