A place to make dreams come true

The first Secrid Brandstore

Hello Rotterdam. The first Secrid Brandstore has opened its doors on the Meent. This has been a dream of ours since the start of Secrid. Exactly ten years after the launch of the Cardprotector, the dream has become reality.

A playground of inspiration, for others and ourselves.

The Brandstore carries more than merely all Secrid collections. We’ll show you how Secrid products are made and give you the opportunity to personalise a wallet. As we believe sustainability starts with products made to last, wallets can also be repaired free of charge.

At the back, you’ll find out more about our philosophy and something we call ‘Secrid Choices’ - brands and products we personally find inspiring. In this gift corner, each product has a story to share: gifts with a purpose, ranging from books to Fair Trade coffee beans.

Becoming a retailer

By opening a store ourselves, we hope to learn more about this fascinating business and the radical changes that are currently taking place in the retail landscape worldwide.

The Brandstore is a spacious meeting place at a busy location, where we can actively engage with many people every day. We will use our experiences to improve our products and provide even better support to our existing retailers in the future.

Small Matters

We hope that the Secrid Brandstore will fulfil a connecting role for the neighbourhood and that it will inspire people further to make conscious choices. We happen to believe that all our little actions together can make a big difference. Small Matters.

The Secrid Brandstore and Heartquarters (HQ) are currently closed. This is our small contribution to the fight against the coronavirus. The outbreak is telling us all to slow down our world and to restrict travelling to the bare minimum. Our doors will reopen as soon as the health situation in the Netherlands allows.

Secrid brandstore - Meent 2 Rotterdam