A place to make dreams come true

The first Secrid Brandstore

Hello Rotterdam. Our first Secrid Brandstore can be found at the Meent nr. 2. Since the start of Secrid we've been dreaming of our own Brandstore. In 2019, exactly ten years after the invention of the Cardprotector, it has become a reality.

"A playground of inspiration, for others and ourselves."

The Brandstore is a place to share all the stories behind Secrid. Here, we want to inspire and be inspired. Of course the entire collection can be experienced here, but you can also go there for a look behind the scenes and coffee accompanied by a good conversation.

The Brandstore has more than the complete collection. It also shows how Secrid products are put together and offers the possibility to choose from unique colour combinations - with the Cardprotector and the leather - and personalise your Secrid with a laser engraving or change the button to another colour or metal.

In the Brandstore we tell more about our philosophy through the "Secrid Choices". Special products that inspire us. In the brandstore, we would like to tell you how our range was created and why these products are in line with our values. The Choices are also simply fun, high-quality and sustainable gifts for yourself or someone else.

Secrid Brandstore choices
Secrid Brandstore window
Secrid Brandstore inside
Secrid Brandstore Repair & Customise corner

Praktische informatie

Create a completely unique Secrid with a choice of Cardprotector, buttons and leather. For this we also use sample leather to produce less waste. These are unique samples that have never been released on the market and are also not in the current collection.

Engrave your Secrid Cardprotector for a unique look. This is done while you wait, starting at €5.

In the Secrid Brandstore we repair your Secrid while you wait. The repair of the Cardprotector is free of charge. The leather can be replaced for as little as €32.

Retail yourself

By running a shop ourselves now, we hope to learn more about this exciting profession and the profound changes currently taking place in the retail landscape worldwide.

The Brandstore is a spacious meeting spot in a busy location, where we can meet and talk to lots of shoppers every day. All the insights we gain here are used to improve products and shop displays. In this way, we hope to serve our existing retailers even better in the future.

Small Matters

We hope that the Secrid Brandstore will fulfil a connecting role for the neighbourhood and that it will inspire people further to make conscious choices. We happen to believe that all our little actions together can make a big difference. Small Matters.

See you soon

Visit the Secrid Brandstore in Rotterdam to view the entire collection, get personal advice and personalize or repair your wallet.

Regular opening hours:
Mon 12:00 - 18:00
Tue - Sat 10:00 - 18:00
Sun 12:00 - 17:00

We look forward to welcoming everyone to the Brandstore.

Secrid Brandstore on the Meent 2 Rotterdam