A playground to inspire others and be inspired ourselves.
Hello Rotterdam. You'll find our first Secrid Brandstore at the Meent nr. 2. Since the start of Secrid, we have been dreaming of having our own Brandstore. In 2019, exactly ten years after the invention of the Cardprotector, that has become a reality.
The store is a place to share all the stories behind Secrid. We want to inspire and be inspired here. Of course the entire collection can also be experienced here, but you can also visit for a look behind the scenes and have coffee with a good conversation.
The Brandstore has more than the complete collection. You can also see how Secrid products are put together and we offer the possibility to choose from unique color combinations – with the Cardprotector and the leather – and personalise your Secrid with a laser engraving or change the button to another colour or metal.
Because we believe that sustainability begins with the longevity of our products, our Brandstore also offers repairs. Sustainability is at the heart of Secrid. We produce in the Netherlands, assemble in social workshops and neutralise our CO2 emissions. The fact that we have been a B Corp since 2022 was a logical next step.
In the Brandstore we tell more about our philosophy through the "Secrid Choices". Special products that inspire us. In the store, we are happy to tell you how our offer came about and why these products are in line with our values. The Choices are also simply fun, qualitative and sustainable gifts for yourself or someone else.
By running a store ourselves, we hope to learn more about this exciting profession and the radical changes that are currently taking place in the global retail landscape.
The Brandstore is a spacious meeting place in a busy location, where we can see and speak to many consumers every day. All the insights we gain here are used to make improvements to products and store furnishings. In this way we hope to serve our existing retailers even better in the future.
The Industrial Evolution
Secrid is driven by creativity, an interest in people and a holistic approach to design. This has led to our vision of product development. We call this the "Industrial Evolution". The general guideline is simple: every new product must be better than the previous generations. Sometimes this is visible, think of a new material, but there are also a lot of improvements that you cannot see, like the inside of the Cardprotector.
We look forward to welcoming everyone to the Secrid Brandstore in Rotterdam. Come along to see the entire collection, get personal advice and have your wallet personalised, engraved or repaired. Click here for more information on what we can do for you in the Brandstore.
- Mon12:00 - 18:00
- Tue - Sat 10:00 - 18:00
- Sun12:00 - 17:00
The Power of Small
Our patented mechanism, designed by Secrid's co-founder, inspired by his father.
In 2009, three people started the Secrid adventure: Marianne, René and Paul. Thirteen years later, our creative family consists of more than 100 colleagues and we keep growing steadily.
How It All Started
Secrid is a family business and 100% owned by the Van Geer family. The company was founded by René van Geer and Marianne van Sasse van Ysselt.
Meet the Secrid community - Wiktoria
I'm always with my head in the clouds andsuper chaotic, because of this I always lost my cards. The Cardprotector is the perfect gift to keep my cards safely together.
The Industrial Evolution
Instead of ‘cheaper and worse’, new products must be developed which are intrinsically ‘better, more sustainable and more valuable’ than products that came before.
Secrid is a Certified B Corp
While too many companies strive only to make as much profit as possible at all costs, B Corporations primarily look at the consequences for people, nature and the planet.