B what! B Corp means Benefit Corporations and is a worldwide movement of companies that belong to the best performing in the field of social and environmental responsibility. That sounds great, right? We thought so too, and that is why we set ourselves the goal of becoming part of this movement and thus certified by the end of 2021. And now, we are proud to share that we have become B Corp.

What is a B Corp?

In a nutshell, a B Corp is a company that doesn't, like most companies, only strive to make as much profit as possible at all costs, but strives to earn profits without having a negative impact on people, animals and the environment. As B Lab, the organisation behind B Corps, describes it, B Corporations are companies that use Business as a Force for Good.

Why did we want to be a B Corp?

We believe that a brand can only be truly successful when as many people as possible are part of the success. The right balance between people, animals and the environment is essential. For this reason, contrary to the trend, we set up our production chain in the Netherlands in 2009. Together with our suppliers and sheltered workshops, we develop and produce high-quality products in a clean, local and responsible manner. To measure how successful we really are as a brand, we decided to get certified.

How do you become B Corp?

To become certified as a B Corp, it is not enough to have nice chats and intentions. Your company undergoes an extensive assessment in which, together with the B Corp Assessment Team, you carefully examine your company in five areas:

Management

Community

Customer base

Employees

Environmental aspects

Everything you enter into this assessment must be backed up by hard data, in order to prove that you are actually doing it. When you finally score enough points in the B Corp Assessment, these results will be published so everyone can see how well companies are scoring on the five themes mentioned above. Finally, every B Corp will go through the assessment again every three years, to ensure that improvements are constantly being made.