Secrid opens flagship store in home city Den Haag

Cardprotector

The Secrid adventure started in 1995, when founders Marianne van Sasse van Ysselt and René van Geer realised that 'the wallet of the future' is a card holder. That year, they developed their Bodycard, a plastic card holder. In 2009, this was succeeded by the Secrid Cardprotector with a solid aluminum housing, which changed the wallet market. A patented design, fully produced in Europe, with the best quality and attention to people and the environment. For this, Secrid collaborates with over 50 suppliers, from tanneries to sheltered workshops that skillfully assemble the wallets in the Netherlands.

A Glimpse Behind the Scenes

In the new flagship store, Secrid wallets, Cardprotectors, and other products can be found. Customers can create personal unique color combinations and personalise Cardprotectors with laser engraving, and of course come in for Care & Repair. Visitors can also discover how Secrid products are made. 'Secrid Choices' also offers space for products from other brands that Secrid feels connected to.

At the same time, the stories behind the brand will be given a platform. Secrid wants to make people aware of the power of design. Through its Impact Fund, the brand invests 1% of its turnover in talented designers and projects that contribute to Secrid's mission to change the industry for the better: producing better instead of more. Secrid calls this the Industrial Evolution and sees a leading role for designers in this development.

Multifunctional Hub

Secrid still believes in the power of brick-and-mortar retail. In addition, it sees the social importance of stores for maintaining livable city centers. In 15 years, Secrid's retail network has grown to over 8,500 points of sale, including more than 1,000 Care & Repair points, in over 90 countries.

 In addition to Secrid's brand store in Rotterdam, the flagship store will serve as a multifunctional hub with project & workshop spaces after renovation, and offer workplaces for its employees.

Home City

A flagship store in the middle of one of the most beautiful streets in The Hague is a dream come true for the brand from The Hague. The Hoogstraat is one of the oldest streets in The Hague where business and trade have traditionally been concentrated, and physical retail still thrives to this day.

The Secrid flagship store at Hoogstraat 32 in The Hague is open 7 days a week: