The Origin of our Brand Mark

When did you open your eyes to this problem?

“Quite early on, as a teenager. I would get upset about people who just walk by the homeless. As if they don't exist.” Bas grew up ‘among the rolls of fabric', his parents owned a textile company. The step to the fashion academy was a logical one. He had a talent for the profession, but it didn’t fully sit right with him: “It felt superficial. Just making beautiful things, was that all there was?” He started a clothing brand and produced a warm jumper with scarf attached for the homeless. “My mother was skeptical, who wants to walk around in a jumper that homeless people also wear, she said. She didn’t understand it." And when your mother says something, you listen, so Bas did. He did not go through with his plans. “A few years later, a friend's father died on the street, as a result of hypothermia. That’s when I knew: shit, I should have followed my instincts.” That was the seed that grew into Sheltersuit Foundation. It has now evolved into a foundation with branches in Enschede, London, New York and Cape Town that provided work for more than 130 people who otherwise would struggle to enter the labour market.

Design ‘as a force for good’

As a foundation, he is completely dependent on donations, both material (fabric) and financial. Raising awareness of the homelessness problem plays a significant role in that regard, in order to open people's eyes. And they rely on the willingness of companies to lend a helping hand. Fortunately, that does happen. Many outdoor brands donate hardshell residual fabrics which Sheltersuit Foundation turns into sleeping bags.

Secrid has also been a donor for a number of years, financed through the company's Impact Fund. “We take 1% of our turnover annually to support designers committed to positive change in the industry”, says Marianne van Sasse van Ysselt, co-founder of Secrid. “We call that ‘design as a force for good’ using design to create sustainable and social products that are truly needed.”

“Donating is easy, but as designers we were looking for the right partner to make real impact. Doing good with money alone doesn’t really suit us. After all, we are designers who make impact on a large scale with our company because we work in a socially and ethically responsible way. So, we asked ourselves the question: how can we as designers support another mission-driven designer?”

And then Sheltersuit Foundation crossed your path. How did that happen?

“René (co-founder and partner) and I saw Bas speak at the Indaba design festival in Cape Town. His story was passionate, so convincing. He said he was looking for funding. René and I caught each other’s eye and knew straight away: we wanted to help. We went to talk to him during the break. With our first donation they were able to start the production of Sheltersuits in South Africa.”

The two parties clicked and quickly found common ground. “Bas and Marianne are both designers, so we speak the same language. We both believe that as a designer you have a responsibility.” Bas nods and adds in his own unique way: “As a designer, I want to solve problems, not create more shit. Everyone has quite enough.” Marianne agrees.